Projects

A selection of academic work, consulting projects, and creative pursuits. Built while studying business and figuring out what I want to do with it.

Clutch Automotive — Marketing Report

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A full marketing analysis of Clutch Automotive's efforts in the Halifax Regional Municipality. Includes consumer profiles, SWOT analysis, strategic opportunity matrix, and a recommended mobile app strategy.

Marketing · Consumer Analysis · SWOT

Canon Shield — Security Camera Market Research

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A market research report assessing Canon's potential entry into the consumer security and dashboard camera market. Includes primary interviews, demographic analysis, and a three-model product recommendation.

Market Research · Product Strategy · Consumer Insights

A Wedding for Paul & Eva — Project Plan

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A full project management plan for a wedding reception in Berwick, Nova Scotia. Covers WBS, activity sequencing, network diagram, Gantt chart, cost estimates, and risk assessment matrix.

Project Management · Scheduling · Risk Assessment

Lochaber Lake Lodges — Seasonal Newsletters

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Email marketing newsletters created for a short-term rental property in Antigonish, Nova Scotia. Campaigns covered March Break and Spring & Summer bookings.

Email Marketing · Copywriting · Mailchimp

Europe — Travel Photography

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Street photography from across Europe. Candid moments, everyday life, and the character of places visited.

Photography · Travel · Street Photography

Good Robot Brewing — International Expansion

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A consulting assignment assessing the feasibility of Good Robot Brewing expanding into international markets, including export risk and market entry strategy.

Consulting · Export Strategy · Market Analysis